Looking at a typical supply chain for consumer packaged goods (CPG), it is easy to see why collaboration among supply chain participants is important. The supply chains of the products we buy require complex orchestration from end to end — that is, from raw materials suppliers all the way down to the final consumer who ultimately purchases the goods.
Successful collaboration among CPG supply chain participants — including the manufacturer, 3PL warehousing company and retail customer — is essential for products to flow efficiently through the supply chain, arriving in the right quantity, at the right place and on time.
Most CPG manufacturers outsource their logistics tasks to 3PL providers for the warehousing and transportation functions. Commonly there are separate providers for the warehousing services and transportation services. The 3PL warehousing provider is responsible for inventory management and order processing functions, while 3PL transportation companies are contracted to manage the movement of freight within the supply chain. 3PL warehousing providers receive goods, store them as inventory, pick orders and load unitized pallets of products for outbound shipment.
Outbound orders for traditional CPG distribution are usually shipped to retail distribution centers, such as those for customers including Walmart and other major retailers. Careful coordination of these functions is critical for the effective movement of goods and cost savings. Efficient supply chains result from collaborative efforts of supply chain partners.
Simply put, collaboration is working together toward a common goal. There are two types of collaboration among supply chain participants:
To read on about the ways in which 3PLs can successfully collaborate within the supply chain, check out the full journal article in Henry Stewart Publications' Journal of Supply Chain Management, Logistics and Procurement by clicking here.
The Shippers Group is a leading national third-party logistics company headquartered in Dallas, Texas providing supply chain support to brand leaders and market innovators in industries including food and consumer packaged goods. With food-grade multi-client and dedicated distribution facilities in the United States, The Shippers Group provides supply-chain solutions with outsourced warehousing, transportation, contract packaging, and e-commerce fulfillment services. Since 1901, The Shippers Group has relied on core values of integrity, innovation, excellence, and safety to grow customer relationships, focus on continuous improvement, and engage sustainable business practices that deliver results. More information is available at www.theshippersgroup.com.