Last week, the Transportation Marketing & Sales Association held the 2023 ELEVATE Conference in Savannah, Georgia where TMSA recognized industry leaders who are blazing their own trail and building their brand. Maggie Harvey, our Director of Marketing at The Shippers Group, was named a TMSA Trailblazer Winner for a recent TSG packaging campaign, which aimed at growing the contract packaging segment of our business.
With the goal to increase leads for TSG’s contract packaging operations, Maggie created an organic content campaign to share the benefits of TSG’s packaging services resulting in $4.3M in new business opportunities at no additional cost to the company. The well-planned and executed campaign included 8 campaign assets that ran for 8 weeks.
Maggie is unmatched in creativity and initiative. With only three years in the industry, she has made a significant contribution to building The Shippers Group’s brand and consistently maintaining over $25M in the sales pipeline, which generated close to $10M in new sales for the company in 2022.
Maggie’s focus and tenacity contributed to meeting and exceeding all of TSG's 2022 marketing goals. She surpassed the goal for new packaging deals created by 166%, increased social media followers by 50%, produced 9 videos, published 42 blog posts, contributed to more than 12 thought leadership articles, and created and executed a prolific content campaign. This is remarkable given that Maggie was also on maternity leave for three months last year.
The TMSA Trailblazer Awards showcase the very best of marketing and sales in the transportation and logistics industry. These awards not only recognize the top campaigns but also the people behind the brand. As a trade non-profit in the transportation space, TMSA also highlights all the great work companies do to give back to their communities.
TMSA's mission is to enable sales and marketing professionals to learn and give back to the transportation and logistics industry through education, connections, and resources, ultimately strengthening their individual development, their businesses, and the industry at large. TMSA's vision is to be the pre-eminent non-profit sales and marketing association that transportation and logistics professionals turn to for industry-specific education, connections, and resources.
Read more about this year's Trailblazer Winners here!
The Shippers Group is a leading national third-party logistics company headquartered in Dallas, Texas providing supply chain support to brand leaders and market innovators in industries including food and consumer packaged goods. With food-grade multi-client and dedicated distribution facilities in the United States, The Shippers Group provides supply-chain solutions with outsourced warehousing, transportation, contract packaging, and e-commerce fulfillment services. Since 1901, The Shippers Group has relied on core values of integrity, innovation, excellence, and safety to grow customer relationships, focus on continuous improvement, and engage sustainable business practices that deliver results. More information is available at www.theshippersgroup.com.
